3 Reasons Why EQ is Important for IMC
Image Courtesy of Creative Commons My Customer Loyalty professor Paul Wang recently told us: Don’t ever forget—we are in the people business. In Medill’s Integrated Marketing Communications (IMC)...
View ArticleHow IMC is like the Super Bowl
Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads. It’s not news to anyone that many people watch the Super Bowl – the...
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